Viticulture 2013 Conference & Trade Show
February 6 - 8, 2013 Rochester Riverside Convention Center Rochester, NY
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Viticulture 2013 Program Agenda
(subject to change)
Wednesday, February 6
The Big Picture: Past, Present & Future: Major Trends in the Grape and Wine Industry, and Factors Affecting Consumer Choice
Overall Trends in the American Wine Market
John Gillespie, President, Wine Market CouncilSpecific Wine Market Trends
Danny Brager, The Nielsen CompanyWhy Consumers Buy What They Buy
Dr. Greg Carpenter, Kellogg School of Management, Northwestern University
New York in the Big Picture Sponsored by Wines & Vines
Challenges and Opportunities for New York Wines
Dan Berger, Publisher, Dan Berger’s Vintage Experiences, and Syndicated Wine WriterConstellation Wine U.S. and New York Wines
Rich Stabins, Director, Grower Relations & Wine Cellar Operations, Constellation Wines U.S.Perspectives on the Market for Grape Juice and Other Products
Steve Kronberg, Marketing Manager, National Grape Cooperative/Welch’s
Northern Grapes Symposium: Consumers and Markets
Northern Grapes Project baseline survey and economic impact
Bill Gartner, University of MinnesotaCustomer satisfaction and tasting room performance in cold-hardy regions
Miguel Gomez, Cornell UniversityWorking together: Models of collaboration among wineries, economic development agencies, and tourism promotion in Michigan
Don Holecek and Dan McCole, Michigan State University
Northern Grapes Symposium: Enology
How the yeast strain you select can influence wine characteristics and flavors in Marquette, Frontenac, Frontenac gris, and La Crescent
Katie Cook, University of MinnesotaChemical and microbiological strategies for acid reduction in the winery
Dr. Anna Katharine Mansfield, Cornell UniversityWhat do enological tannins offer to Northern Grapes winemakers?
Dr. Murli Dharmadhikari, Iowa State University
Marketing to Millennials and Baby Boomers, and Social Media Update
John Gillespie, Wine Market Council
Danny Brager, The Nielsen Company
Dr. Greg Carpenter, Northwestern University
Marketing Orders for Research and Promotion
Dan McCarthy, New York State Department of Agriculture & Markets
Darrel Oakes, Chair, Apple Marketing Order Advisory Board
Walter Blackler, Apple Acres
Marketing New York Wines in New York City
Michael Gitter, Principal, First Press Public Relations
Succession Planning
Simon Siegl, Principal, CoEfficient Consulting
The Business Climate for Grapes and Wine
Julie Suarez, Director of Public Policy, New York Farm Bureau
Jim Finkle, President, FIVS
Working with Media Sponsored by The Grapevine Magazine
Dan Berger, California Wine Writer
Holly Howell, Rochester Democrat & Chronicle
Fred LeBrun, Albany Times Union
Riesling Reflections: The State of the Grape
Dan Berger, California Wine Writer and Riesling Lover
Bob Madill, President, Finger Lakes Wine Alliance
Dr. Anna Katharine Mansfield, Cornell University
Northern Grapes Symposium: Viticulture
How climate influenced grape maturity in 11 Northern Grape variety trials from South Dakota to Massachusetts
Dr. Tim Martinson, Cornell UniversityPerformance of Marquette, Frontenac, and La Crescent in Northern Grapes Project viticulture trials
Paul Domoto, Iowa State UniversitySulfur and Copper/Lime fungicide sensitivity of 12 Northern Grapes cultivars
Patty McManus, University of WisconsinGrapevine nutrition: Results of tissue and soil analyses
Carl Rosen, University of Minnesota
Thursday, February 7
Viticulture/Enology : Price, Quality, & Economics: The Triple Bottom Line
Dr. Stefano Poni, Università Cattolica del Sacro Cuore, Piacenza, Italy
Trent Preszler, CEO, Bedell Cellars
Dr. Justine Vanden Heuvel, Cornell University
Renewable Energy
Bill Jordan, Jordan Energy & Food Enterprises
Shawn Lessord, Renewable Rochester
Mark Torpey, Director, Research & Development, NYSERDA
Nancy Irelan, Red Tail Ridge Winery
Scott Collins, USDA Rural Development
New York Wine & Grape Foundation: Key Programs (Focus on Export)
Jim Trezise, President, New York Wine & Grape Foundation
Bob Madill, Sheldrake Point Winery
Scott Osborn, Fox Run Vineyards
Susan Spence, Vice President, New York Wine & Grape Foundation
Chrys Baldwin, New York Wine & Culinary Center
Introduction of New Cultivars
Dr. Bruce Reisch, Cornell University
Dr. Anna Katharine Mansfield, Cornell University
Dry Rose Production
Christopher Tracy, Channing Daughters Winery
Katie Cook, University of Minnesota
Fungicides & Sprayer Application Technologies (**Eligible for NY & PA pesticide credits**)
New fungicides for grape disease management
Dr. Wayne Wilcox, Cornell UniversityIt doesn't matter what you spray if you don't get it on
Dr. Andrew Landers, Cornell UniversityVariable rate spraying in precision viticulture: the use of electronic devices to improve application efficiency
Dr. Jordi Llorens Calveras, Cornell University
Restaurants and Locapours: Does “Local” Really Matter?
Dr. Brad Rickard, Cornell University
Joseph Perla, Cornell University
Michael Gitter, Principle, First Press Public Relations
What’s Legal and What’s Not: New York’s ABC Law
Thomas Donohue, Special Counsel, New York State Liquor Authority
Innovative Packaging Sponsored by AstraPouch/IMPAQ
Steve DiFrancesco, Glenora Wine Cellars
Tim Benedict, Hazlitt 1852 Vineyards
John McDermott, Label World
Dave Mansfield, Three Brothers Winery
Frost Protection Methods
Using abscisic acid to improve freezing tolerance and soluble sugars in buds of Cabernet Franc and Chambourcin grapevines
Dr. Imed Dami, The Ohio State University, OARDCVine hardiness and impact of seasonal weather
Kevin Ker, Brock University, St. Catherines, ONTFrost Protection Strategies in Northeast Ohio Vineyards
Gene Sigel, Chalet Debonne & South River Vineyard, OhioBenefits and cost effectiveness of wind machines for frost/freeze protection in bulk juice varieties
Bill Beckman, Beckman Vineyards
Brian Beckman, Beckman VineyardsWINE & CHEESE RECEPTION ON THE TRADE SHOW FLOOR Sponsored by Farm Credit East
Friday, February 8
Enology & Viticulture Plenary Session: Responding to an Evolutionary Industry
Sponsored by Wines & Vines
Dr. Stefano Poni, Università Cattolica del Sacro Cuore, Piacenza, Italy
Phillipe Coquard, Wollersheim Winery, Prairie du Sac, WI
Wine Flavor & Perception
Dr. Gavin Sacks, Cornell University
Dr. Anna Katharine Mansfield, Cornell University
Bulk Variety Production
Characterizing the Effect of Location and Crop Load on Concord Vine and Fruit Development
Dr. Terry Bates, CLEREL, Department of Horticulture, Cornell UniversitySoil variation and vine size (non) uniformity in Lake Erie Concord vineyards
Dr. James Taylor, CLEREL, Department of Horticulture, Cornell UniversityGrow big or Grow home: Eastern Viticulture Vine Size Economics
Kevin Martin, LERGP at CLEREL, Penn State University
NCPN: Towards More Availability of Virus and Crown Gall-tested Nursery Stock
The National Clean Plant Network: What it will do, what growers can expect. Cornell’s role as an NCPN center for the Eastern US.
Marc Fuchs, Dept. Plant Pathology, Cornell University, Vice-chair of National Clean Plants NetworkNew York State Department of Agriculture and Markets Revives Grape Nursery Certification Program
Margaret Kelly, New York State Dept. of Agriculture & MarketsA new emphasis on Crown Gall elimination.
Dr. Tom Burr, Dept. Plant Pathology, Cornell UniversityInvolvement of Local Nurseries.
Rick Dunst, Double A Vineyards, Fredonia, NY
Christian Avanzato, Grafted Grapevine Nursery, Clifton Springs, NY
The World Beyond Riesling
Peter Cousins, E&J Gallo, Modesto, CA
Nancy Irelan, Red Tail Ridge Winery
Marti Macinski, Standing Stone Vineyards
Philippe Coquard, Wollersheim Winery, Prairie du Sac, WI
Christopher Tracy, Channing Daughters
Integrated Pest Management (**Eligible for NY & PA pesticide credits**)
Management of Botrytis and sour rot & Overview of OMAFRA’s IPM website and diagnostic key
Wendy McFadden Smith, Tender Fruit & Grape IPM Specialist, OMAFRAManaging phylloxera on own rooted vinifera and Use of entomopathogenic nematodes for management of Japanese Beetle
Dr. Greg Loeb, Department of Entomology, Cornell UniversityPhenology-Based Degree Day Model for Grape Berry Moth Management
Mike Saunders, Department of Entomology, Penn State UniversityUsing NEWA resources in a vineyard IPM strategy
Julie Carroll, NYS IPM Program, Cornell Cooperative Extension
Tim Weigle, NYS IPM Program, Cornell Cooperative Extension
Wine Clubs, Loyalty Programs, and Gift Cards: Keys to Success
Ron Freidman, Damomics
Winery Wastewater
Dave Fister, Rochester Institute of Technology
Bruce Taylor, Enviro-Stewards
Soils
Dr. Quirine Ketterings, Dept. of Animal Science, Cornell University
Sustainability Programs Sponsored by Wright Labels
Long Island leads the way in certification and product labeling
Richard Olsen-Harbich, Bedell Cellars, Long IslandNational Grape Cooperative uses VineBalance to evaluate grower-members’ practices
Rob Smith, National Grape CooperativeFinger Lakes continues to explore options
Peter Martini, Martini Vineyards
